A conversation is a cooperative endeavor in which each person gets pleasure from engaging, contributing, and creating. People don’t want to watch and clap.
When you talk at someone, rather than with them you are effectively doing a one-way knowledge dump … And when this happens, research has shown that our brains go into ‘protective’ mode, and literally shut down!
Check out this short and powerful interview with Judith E Glaser on conversational intelligence.
Conversational intelligence is all about knowing which conversations trigger different brain activities for constructive communication.
Research has shown that engaging conversations trigger the brain’s prefrontal cortex, an area that enables trust and good judgement, reducing fears and threats.
Therefore, talking with someone leads to more innovative and creative results.
So what’s the SO WHAT in this thinking??
The next time you, or anyone in your organization, is planning a presentation … in a dark room with hundreds of PowerPoint slides … shift your thinking from talking at the audience, to talking to the audience … with the lights up, virtually no slides, and a ton of audience participation! I guarantee the results will be fabulous!!!
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