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Creative thinking

10 Creativity Killers

April 1, 2019 By Marilyn Barefoot Leave a Comment

headless man graphic with arms crossed

We likely all had our share of jokes yesterday in honour of April Fool’s Day! However, being made to feel like a fool when your ideas are different, is no joke!

At first glance many people thought that these ideas were both foolish and ridiculous!!

  1. …taking the legs off a table to fit it in the car!
  2. … hanging onto a moldy sample rather than throw it away!
  3. … forgetting to wash your hands before eating dinner!
  4. …using wallpaper cleaner in a nursery school!

These are the people who immediately dismiss an idea (often before it’s even completely verbalized) these are the people we call ‘creativity killers’!

When a judgment is made about someone’s idea before it has had a chance to be explored, the world automatically misses out on any opportunities for improving on that idea, and possibly incorporating it into a clever solution.

Let’s take a quick look at the ‘foolish’ examples above!

  1. An employee was trying to get a table into his car. It wouldn’t fit, so the employee took the legs off and reassembled them at his destination … the birth of Ikea!
  2. A scientist kept a moldy sample rather than throw it away … the creation of penicillin.
  3. Constantine Fahlberg, was working on an analysis of coal tar at Johns Hopkins University. After a long day in the lab, he forgot to wash his hands before eating dinner. He picked up a roll, and noticed that it seemed sweet – as did everything else he touched … the invention of Saccharin, the artificial sweetener in ‘Sweet’N Low’.

  4. This clay was first created as a wallpaper cleaner. One of the by-products of the coal fires that people used to keep their homes warm was soot, which coated the walls. Rolling this clay over the soot removed it. Remove the detergent, add some colour … Play-Doh!

10 Examples of Creativity Killer Behaviour

  1. Ignore it: Say nothing.
  2. Criticize it: Say how bad an idea it is.
  3. Faint praise: Damn it with faint praise or say how very ‘interesting’ it is.
  4. Laugh at it: Smirk, giggle, and laugh out loud!
  5. Analyse it: Ask searching questions about it. As a simple idea, the person offering it will not have thought it through.
  6. Tried it: Say how the idea has been tried before and found to be completely ineffectual.
  7. Compete with it: Come up with a better idea that shows the idea to be not that good.
  8. Change it: Take the idea and adjust it so that it is no longer recognizable.
  9. Shoot the messenger: Instead of attacking the idea, criticize the person bringing it up.
  10. Give it to a committee!

April Fool’s Day is over, so feel free to go ahead and be as ‘foolish’ as you like … as many times as you like.

Norm Larsen was ‘foolish’ 39 times before he created WD40! Read more here


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

‘Girls Build The Future’

March 18, 2019 By Marilyn Barefoot Leave a Comment

Girls in lab

Timing is everything! Since we decided to focus the month of March on Women and Creativity, I wanted to share this story with you!

Recently an old friend and colleague from my Disney days reached out to me to introduce me to an incredible initiative that he is working with Cathleen MacDonald, a brilliant Canadian film producer at Motion Picture Enterprises.

The initiative is a documentary series of 24 x 7-8 minute episodes entitled ‘Girls Build the Future’.

Each episode is about high school girls who are pursuing their science and technology dreams. In a world that seems to be progressive but still minimizes girls in STEM (science, technology, engineering and math), these girls share their secrets, support one another, and overcome barriers. They could be the first generation to break the STEM gender barrier!

One of the most exciting things about this series is that it is going directly into schools through McIntyre Media (the school resource distributor).

The primary target is 13 to 19 year old girls (14 million on Facebook and Instagram) with the secondary target being schools focusing on 2.7 million students.

Here is a peek at the prelaunch web site with a short teaser based on the pilot.

The topic of girls and STEM is serious, and 60 Minutes agrees based on their broadcast on the topic on Sunday March 3rd found here

If you love what you see … and who wouldn’t … ‘Girls Build the Future’ is looking for partners! If you are interested in finding out more, please connect directly with Peter Marmon pm@ergoass.com What a fabulous way to assist young girls to get involved in STEM and build the future!


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

She’s On Top

March 11, 2019 By Marilyn Barefoot Leave a Comment

she's on top Founders Jessica and Tracy

I bet we got your attention with that headline!

Well, these 2 fabulous ladies are definitely getting a lot of attention with their new business named exactly that, ‘She’s On Top’.

A couple of weeks ago I was introduced to Tracy Hornik and Jessica Wright at a super cool coffee shop in the east end of Toronto (Tango Palace).

These 2 talented women have been in business exactly 4 months … and they are already setting the world on fire.

Tracy and Jessica produce videos profiling entrepreneurial women of all ages and stages in business.

Their vision is to inspire, support and connect female business owners.

Please take a look at a couple of their most recent videos.

The first one profiles an amazing young millennial influencer named Kelly Lovell.

This next one is near and dear to my heart since it features Julie Cole of Mabel’s Labels (I was a huge customer during all the years my kids attended camp!).

Thank you Tracy and Jessica for everything you are doing to make such a difference in the hearts, minds and spirits of all of us!

Whenever I need inspiration I look to both of you and your awesome circle of connections.

Please join the ‘She’s On Top’ community here … I promise you these ladies will never disappoint.

YouTube Channel

Instagram


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

Is Creativity Gender Neutral?

March 4, 2019 By Marilyn Barefoot Leave a Comment

Is Creativity Gender Neutral

‘What is creativity? Creativity is the process to make something unique and useful, and the successful result of this process is innovation.’*

Research shows that women and men are born with equivalent creative potential. It also shows that both creative underachievers and successful innovators are shaped by their environments!

Research also finds that creativity itself is more strongly associated with characteristics that are viewed as being more ‘masculine’ in nature such as risk-taking, adventurousness, and self-reliance.

This could mean at times that a man’s work and achievements are evaluated as more creative than similar work and achievements produced by women.  

Devon Proudfoot (no relation) recently conducted a research study where he analyzed the adjectives applied to the one-hundred most viewed online TED talks. The data that the researchers were most interested in was the percentage of viewers that applied the adjective ‘ingenious’ to a talk, since it was the adjective most closely aligned with creativity.

‘Overall, a higher percentage of viewers selected the word “ingenious” to describe the talks that had been given by male speakers.

One explanation for these results is that men and women differed in the kinds of topics they spoke about. To examine this possibility, the researchers analyzed the data again within each of TED.com’s six most popular topics: technology, entertainment, design, business, science, and global issues. Looking at the data in this way showed that the bias towards describing men’s talks as ‘ingenious’ remained for all topics except for one: design’.** (Daisy Grewal, Scientific American)

The resulting biased perception on gender and creativity is largely based on prevailing stereotypes that have their roots deep in our history, culture, and attitudes.

To celebrate International Women’s Day we encourage everyone to remember that we are all creative souls, regardless of our gender!!!

*excerpt of the Chapter 7 of the book, The Creativity Challenge: How We Can Recapture American Innovation

**excerpt from an article written by Daisy Grewal for Scientific American The Community (BITC)


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

Second Chances For Creative Convicts

February 25, 2019 By Marilyn Barefoot Leave a Comment

Two young copywriters from San Francisco are working with inmates to create speculative advertising through a project called “Concepting with Convicts.”  

Their mission statement: “Great ideas can come from anywhere. We’re using the prison pen pal system to prove it.”

In an e-mail one of the copywriters wrote “One of the things we marginalize is the humanity of criminals. Well, agencies are always saying they want to hire interesting people… If you ask us, convicts are pretty interesting people.”

This program has apparently been around since 2014, but I had personally never heard of it before. I came across it while researching the broad subject matter for this month’s blogs of second chances.

Check out some of the felons’ ads. (These are speculative ads and are not endorsed by the companies mentioned.)

convict with face tattoos

Prison

Since I wasn’t aware of this program, I wasn’t sure if you had ever heard of it, so I wanted to share it! What an amazing concept!


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

Second Chances

February 18, 2019 By Marilyn Barefoot Leave a Comment

Couple holding hands over coffee

February doesn’t always have to focus on love stories, so I was making a concerted effort to stay away from cliché romantic second chances this month … and then this caught my eye!!! I couldn’t resist!!

Enjoy this heart-warming spot for DHFL General Insurance!! When you get more out of your car insurance, you get more out of life … like this second chance!!

Well done … proving yet again that second chances make for the happiest of endings in stories and in life!


We would love to hear from you! Leave us a comment down below or tag us on social media.
For brainstorming tips, presentation and storytelling skills, or keynote speaking pointers be sure to follow Barefoot Brainstorming on Twitter, Facebook, and LinkedIn. OR see us in action on YouTube and Instagram!

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