Some fast facts about creative thinking and the brain ! 1) The brain doesn’t like trying unknown things. Using highly visual, tactile, and auditory methods makes things more brain friendly because it creates emotional responses within an experiential framework. This process allows the brain to discover new information and then store this information into long-term memory. 2) When you build tactile, visible things, they can be shared with teammates. This allows all participants to engage, explore, and build on each other’s ideas. 3) When problem solving, the brain stores information in the frontal cortex, which cannot effectively store more than […]
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Recycle your scrap paper. Recycle your ink cartridges. But never recycle your ideas. The other day, I saw one of those bite-sized polls in the paper conducted by Compas Research about where or when CEOs got their best ideas. According to the results, 9% responded “When they were asleep”, 10% said “While exercising”, 11% said “While showering”, and 24% said “During their commute”. The winner? A less than overwhelming 26% of CEOs said they get their best ideas from “Brainstorming.” As a professional brainstormer, I’m sure you can understand my breathless ambivalence. My craft managed to whip sleeping by 17% […]
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Put your people in the same room with your customers’ people to co-create programs, solutions and initiatives that benefit both organizations. On your website or in your corporate communications, you may use the word ‘partner’ when you talk about your customers. But, would your customers agree? Do they truly see you as a partner in their business? If you really do believe in the whole notion of partnership, there’s a way to make it a reality instead of wishful thinking. Co-creation through BigStorming® will put your people in the same room with your customers’ people with the express intent of […]
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