Marilyn appeared on the Profit Guide to provide insight on how leaders can inspire their teams and companies to find amazingly innovative solutions to their problems. Marilyn Barefoot learned the technique she now teaches from Tetra Pak—the company, not its namesake packaging. Barefoot, who spent most of her career in the advertising industry, was set to work with 600 of the firm’s employees at a conference in the south of France as part of the independent agency she then owned. “They asked me to come to Scandinavia for a few days in advance, because they wanted to train me in […]
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Click to watch: Marilyn Barefoot presenting at CFL Partner Summit
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We all tap into our subconscious and creative minds in different ways – and that’s where the most interesting and innovative ideas often come from! All of us get there differently which is why the most effective brainstorming sessions incorporate ways to ignite all 5 senses (sight, smell, touch,hearing and taste). I don’t broadcast my use of sensory igniters to the guests in the session – I just make sure they are there and then watch the magic happen. Sight – colourful toys, pictures and crayons. Smell – Play-Doh, Mr. Sketch scented markers, and fresh cut oranges. Touch – tactile […]
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When I was young, I was lucky enough to travel with my family for vacations. My mother loved the concept of the Duty Free store … and was a loyal customer!! She loved to try new perfumes … particularly if they were on sale! As we headed for dinner on the first night of our vacation, she would always wear the new perfume. Too many years later … I have been in elevators remarking ‘OMG that smell??!!’ when someone enters the elevator wearing that perfume. I close my eyes and I am instantly transported to the first night of the […]
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I am very privileged to work with a huge variety of corporations throughout North America, helping them develop big ideas for their businesses. One of the questions I am regularly asked by clients deals with the perfect size for a brainstorming session … in other words … how many people should be in the room? My answer is generally met with surprise! It’s not the total number of guests in a session … what matters most is the size of the teams. Let’s say you have a group of 25 people. The creative magic really happens when you take those […]
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