WITH EVERY LEGO® CREATION, A THOUSAND LIES
Congratulations to the Brad Agency for this spectacular creative for Lego®!
It is truly brilliant! … Unfortunately the headline in Stimulant isn’t! ‘With every Lego® creation, a thousand lies’.
We are definitely not ‘lying’ to our kids when we applaud their imagination, creativity, and their innate ability to create random combinations!
Kids are taught to learn by understanding ‘the one right answer’ they need to find, and what they need to do to find it. (On tests of how kids do at brainstorming ideas, 98% of three-year-olds register as ‘creative geniuses.’ By the time they are 25? Only 2%).
Creativity may be the most obvious trait kids can learn from playing with Lego® bricks.
Part of the appeal of these and similar building toys is the possibility that they can be used to create anything a child can imagine—and that an infinite number of creations can be built with the same basic bricks.
Specific-build LEGO® sets, with their detailed instructions and focus on creating one preset structure, work against creativity.
With generic LEGO® sets, and even with themed sets, parents can spark more imaginative play by encouraging free-form building.
Open-ended play with building toys will allow children to explore and pretend, which in turn can advance their creative, cognitive and socialization skills.
Whatever they build, applaud them … don’t ‘lie’ to them!
Learn about Lego® Serious Play® here!