It’s Movember, and it’s also a few weeks before the holiday season kicks in to high gear… so my focus turns to a multitude of Not for Profit organizations.
Over the years, I have had the privilege of doing some brainstorming sessions with all different kinds of charities.
‘Charitable Brainstorming’ is my absolute favourite kind of work for so many reasons. The Not for Profit space is becoming increasingly crowded while our disposable income is shrinking quickly. In fact when it comes to charitable giving, North Americans are giving less than they did 10 years ago!
The challenge of creating big, breakthrough fundraising ideas has never been greater, and the budgets to bring the ideas to life have never been smaller. This takes the brainstorming challenge to a whole new stratosphere, which is the first reason I love brainstorming for a cause!
The second, is that the ‘Charitable Brainstorming’ guests are always such an incredibly diverse group of individuals. Guests range from survivors, and volunteers, to medical professionals, corporate sponsors, and agency people! The more diversity in a brainstorming session always equates to bigger and better ideas!
Last year, the Canadian Breast Cancer Foundation asked me to work with them several times. The guests were always different but the task remained the same – How do we reinvent the CIBC Run for the Cure to keep it fresh, engaging, fun, and financially successful?
Over the course of 3 weeks I facilitated 4 different sessions resulting in over 100 amazing new ideas. It is always fabulous to be faced with the challenge of having to select the best ideas from such a big list!
I also love ‘Charitable Brainstorming’ because it just feels good. It feels good to help, and it feels good to have your work appreciated. (My friends at CBCF surprised me at the end of the session with a beautiful thank you gift of an ultra-snuggly, plush robe).
Thank you for giving what you can, whether it’s money or time … or big ideas!!! All is so greatly appreciated and never taken for granted.