Last week I was captivated by the Dave’s Killer Bread pop up campaign, Club Fed, ‘Sandwiches for Second Chances’. A partnership between Weston Foods and Dave’s Killer Bread, it is brilliant, funny, breakthrough, serious, and educational all at the same time!
Who knew that the Oregon-based bread company’s founder, Dave Dahl, spent 15 years in prison before finding his way into a family bakery!!!
So why is humanity so in love with stories about second chances?
I believe that in today’s world so fraught with sad news, we are all hopeful for something … anything … with a happy ending.
The communications business is an ideal place where stories of second chances can be created and told brilliantly.
Check out this fabulous ad by Leo Burnett for UK based charity Business in The Community (BITC)
People change, you change, and the universe changes. If we keep ourselves confined to first chances only, we will truly miss out on some of the most beautiful things in life.
This is the simple truth that lies behind many of the brilliant pieces of creative that keep us hopeful with happy endings.