Two young copywriters from San Francisco are working with inmates to create speculative advertising through a project called “Concepting with Convicts.”
Their mission statement: “Great ideas can come from anywhere. We’re using the prison pen pal system to prove it.”
In an e-mail one of the copywriters wrote “One of the things we marginalize is the humanity of criminals. Well, agencies are always saying they want to hire interesting people… If you ask us, convicts are pretty interesting people.”
This program has apparently been around since 2014, but I had personally never heard of it before. I came across it while researching the broad subject matter for this month’s blogs of second chances.
Check out some of the felons’ ads. (These are speculative ads and are not endorsed by the companies mentioned.)
Since I wasn’t aware of this program, I wasn’t sure if you had ever heard of it, so I wanted to share it! What an amazing concept!