Insights worth sharing + your daily aha moments.

September 12, 2017

How to Keep a Brainstorming Session on Track

For today’s Tooltip Tuesday, here’s a David Letterman-style Top 10 list on how to keep a brainstorming session on track: Quantity not Quality When brainstorming, the goal is to express as many ideas as possible very quickly. Do not self-censor…

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September 5, 2017

Food for Thought with General Mills Canada

General Mills Canada asked us to work with them to create new product ideas across six different brand categories. The categories included cereals for children and adults, portable snacks for children, Old El Paso, and Green Giant with a focus…

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August 31, 2017

How to Give a Killer Presentation

Chris Anderson is the Curator of TED. His article in the Harvard Business Review outlining tips on how to give a killer presentation is outstanding and definitely worth the read. He also includes video of some incredibly compelling TED Talks.…

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August 29, 2017

How Food Can Help Inspire Creativity

What do popcorn and creativity have in common? You may be surprised to learn the two are more similar than you think... As long as you don’t drown the popcorn in butter and seasoning! The whole grains in popcorn help…

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August 24, 2017

Surprise! How Planned Surprises Can Lead to Better Brainstorming

“The ability to be surprised is an important part of being creative. We mustn't leave it to chance,” says Lidor Wyssocky in his recent article in The Creativity Post. Unfortunately, the business world does not contain many surprise and delight…

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August 22, 2017

Who’s More Creative: Introverts or Extroverts?

It’s a question I’ve been asked many times over the years – are introverts or extroverts more creative? The answer: neither is more creative than the other! The important thing is not who is more creative, but instead how to…

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August 17, 2017

Who Invented Velcro? How Random Association Leads to Big Ideas

When launching any brainstorming session, I always explain to the guests the importance of divergent and convergent thinking. You can’t come up with an original idea by sitting around a boardroom table asking if anyone has an idea! Fresh new…

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